Core concept: Seiko perfection, innovation and eternal.
Business philosophy: quality is dignity, integrity is fundamental.
Market concept: those who win customers win the world.
Management philosophy: bid farewell to the traditional yesterday and move forward to a standardized future.
Quality concept: Tighten the string of quality and pop up the tune of the market.
Environmental protection concept: clean the blue sky, clean the source.
Development concept: Cherish everything and create unlimited.
Entrepreneurial spirit: keep pace with the times, be determined to innovate, be precise and perfect, and pursue excellence.